Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile. It’s no longer an option. It’s a requirement. Retailers who don’t offer a seamless experience that traverses the digital and physical domains are at a disadvantage. For consumers, it’s just shopping, redefined. RSR’s latest benchmark on retailers’ omni-channel strategies delves into the challenges they must face as they transition their priorities from one face to the customer to all of the enabling processes to help them keep their customer promises.
Omni-Channel Retail 2014: Double Trouble contains analysis of the business drivers, opportunities, and organizational constraints surrounding retailers’ omni-channel strategies. It also offers baseline recommendations for navigating the future of omni-channel, particularly as retailers struggle with evolving consumer shopping behavior. The report is part of RSR Research’s ongoing efforts to provide market intelligence on retail technology trends, is sponsored by hybris, an SAP company.
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