Retail historically has not been an industry focused on technology’s role in driving innovation or growth. In fact, it is fair to say that retail as an industry has taken on the laggard’s role of avoiding technology investments for as long as possible.
But as consumer technology has exploded in the marketplace, those lagging retailers now find themselves on the leading edge of business transformation driven by technology. Their response so far has been less than enthusiastic.
However, there is a growing realization among retailers that the relentless pace of technology change is here to stay. In this special report focused on the UK market, RSR assesses retailers’ point of view regarding advanced technologies and how well they are prepared to use them. Have retailers embraced technology’s role in driving innovation and growth? Or are they resigned to always playing catch-up to consumers?
Sponsored By:
